Here at Swim Safety Direct, we’ve brought together the very best water safety and lifeguard equipment available on the market, tried and tested, at great value prices.

Our product range has been selected based on 10 years’ experience of providing water safety management in the UK and across the world – so you can have confidence that everything is fully tried, tested and used by our own operational teams.

Swim Safety have been providing industry leading water safety cover since 2010, and during that time we’ve sourced the best lifesaving kit available for our teams, and via Swim Safety Direct, have now brought this all together, in one place – and available online.

We only stock products that we’ve tried and tested ourselves, to ensure the highest quality possible. We’re extremely proud of the product collection we’ve accumulated and have exciting plans to continue to expand the range.

Supported, every step of the way

We pride ourselves on providing the very best customer service possible, and are only too happy to help with any questions or queries you have about any of our products. You can get in touch with us in a variety of ways, and our experienced and knowledgeable team are on hand and happy to assist.

We’re striving to ensure Swim Safety Direct is a collection of great lifesaving, rescue and water safety equipment – By lifeguards, for lifeguards.